About
Tradeway and NuvonHub
Tradeway is developed by NuvonHub — a team focused on software that survives the pace of UK trade. We are not chasing every industry; we are deepening the one we understand.
Our story
Tradeway exists because someone on our team works inside a real UK wholesale business — not as a visitor, but as a person responsible for stock, debtors, and the uncomfortable gap between what the spreadsheet says and what the warehouse can actually ship.
That daily friction shaped our roadmap: orders that stay tied to stock, routes that drivers can follow, and accounts that do not need a Friday salvage mission.
Mission
Make trade businesses as easy to run as a smartphone — without dumbing down the complexity of credit, packs, routes, and VAT. Power should not require a manual the size of a brick.
Team
Founding team
Product, engineering, and operations
Built alongside active UK wholesale operators — not from a distant lab.
Customer success
Onboarding & data moves
We have guided messy CSVs, fragile cutovers, and nervous finance teams — patience included.
Support
UK hours
When something breaks on a Friday afternoon, you talk to people who understand trade timelines.
Values
Simple
If a warehouse manager cannot train a new starter in a morning, we have failed.
Honest
Pricing, limits, and data ownership are spelled out — no dark patterns or lock-in tricks.
Built for real businesses
Features ship when they survive contact with stock, vans, and credit control — not slide decks.
Build with us
If you run a UK trade business and want software that respects your day, start a trial or say hello.